Phoenix Hills Equestrian Estates
Unforgettable Experiences
Case Study
Michael partnered with PHX Hills Equestrian Estate to establish a brand that reflects the estate’s mission to inspire and heal through equine therapy, recreation, and meaningful community experiences. Through a comprehensive brand strategy, he helped define PHX Hills’ positioning as a trusted destination for emotional well-being and personal growth. From developing a calming, purpose-driven visual identity to crafting messaging that resonates with both donors and visitors, the brand was built to evoke trust, connection, and transformation.
Beyond identity, Michael led the design of cohesive collateral and environmental touchpoints—from brochures and signage to digital assets—that brought the brand to life across every channel. Each element was crafted to ensure a seamless and emotionally consistent experience for guests, both onsite and online. The result: a unified, mission-driven brand that not only elevates the estate’s presence but deepens its impact on the individuals and communities it serves.
Practice
Brand Identity Design
Positioning
Omni-Customer Experience
Industry
Community Outreach
Non-Profit Organization
Services
Brand Strategy & Identity Design
Digital Design
Print Design
Product Design
Environmental Design
Presentation Design
Branding Elements
Primary Logo Mark
Secondary Logo Marks
Color Schema
Patterns
Icons / Glyphs
Bringing things to life.
From designing a distinctive logo and bold color palette to crafting marketing materials, we ensured the brand stands out in a competitive market.
Additionally, we developed product design solutions that reflect the company’s commitment to quality and care, helping them build trust and loyalty with their clientele.
